The ROI of Network Edge Orchestration: Cloud-based unified communications are preferred by more and more enterprises. To win more customers as a hosted unified communications provider, you need to differentiate yourself from the competition. Adding these differentiators doesn’t have to mean adding expense. A small investment in a critical tool that can be used to provide, monitor and manage these services can bring a very healthy return.

Ribbon EdgeMarc devices are that tool. Combined with EdgeView Service Control Center they can greatly decrease support costs, including the initial setup. Providing local expertise via truck rolls is one of the costliest items associated with obtaining new customers. Eliminating this expense significantly decreases the investment needed to realize a return.

One of the best things about unified communications as a service (UCaaS) can also be seen as a problem. Prevalent access to UCaaS along with a pay as you go model make it very easy for customers to adopt unified communications. However, this same trait makes it easy for them to move to a different service. To keep your customers, you’ll need to provide them with a good experience from the outset. EdgeMarc devices come equipped with service assurance functionality that will help to reduce customer churn.

The best way to keep customers happy is to keep them trouble-free. EdgeMarc devices include proactive monitoring of call quality. You can see if quality begins to degrade and address it before the customer complains. Remote troubleshooting and configuration changes are easy with EdgeMarc devices. Remotely monitoring, troubleshooting and configuring can save costly site visits, leaving you with more time to spend on acquiring new customers.

This paper analyzes the areas where investment in Network Edge Orchestration can drive positive returns. It examines areas of cost savings, revenue enhancement, and churn reduction to arrive at a cost-benefit analysis for deploying an EdgeMarc managed by EdgeView at every customer site.

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